Super Bowl 50 Complete Ad Chart: Who's Buying Commercials in the Big Game
This year the big and the new dominate the ad scene for the Super Bowl. Let’s hope the game is as enjoyable as the commercials are each year!
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How Typecasting Millennials Is Hurting Ad Buyers
Does the future use segmentation by marketers? Maybe not! As it becomes increasingly easier for marketers to use programmatic buying and content customization for each user, the old days of “one to many” is definitely dying, but will it be it be dead?
Linx is now leveraging...
Infographic: 6 Types of Shoppers and the Brands They'll Pay More For
OK… let’s be a consumer for today! Linx spends time creating Customer Personas for each of our clients to assure we are targeting and communicating in the most effective manner.
Take a look at this infographic. Are you one or more than one of these consumer depending on...
6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015
Contextual advertising is the key to your success today. As this article points out that consumer, who are bombarded by over 5,000 advertising messages a day, need a better reason to pay attention. With a 5 second attention span and only five seconds to get your message...
Google Calls Its New Ad Option for App Developers 'an Install-Seeking Machine'
Programmatic buying takes a fast new turn. With user data creating infinite targeting options, Google has done it again! Now in-app advertising is fully automated… what is next? Linx continues to streamline our buying options with a focus on programmatic buying with our...