Six Surefire Ways to Fail at Social Media
Social media is attractive to modern marketers – to say the least. Compared to sending monthly emails (the traditional outreach method dominant in the pre- (more…)
A Marketer’s Guide to Metric Measurement
Touch points, transactions and leads…oh, my! When it comes to metrics, how do marketers determine what matters most? Make no mistake about it – better (more…)
Top 10 Marketing Trends to Anticipate in 2015
Nothing drives the changing marketing landscape faster than technology. As marketers compete in an ever-evolving world, staying ahead of the game means (more…)
Business Development 101: An Intro to Strategic Growth
Plenty of business owners are content to maintain a small operation. A decent but limited income is enough to eliminate the urgency of expanding their (more…)
How to Harness the Power of Real Time Marketing
There’s a reason tickets to the World Series sell out so quickly: it’s about more than just the baseball. The thrill of watching a live event, the chance to (more…)
Strategic Business and Marketing Lessons from Masters of Chess
They say a smart player can win a chess match in four moves. A master can win in only two.
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Marketing vs. Advertising: Crowning the Champion
In the spirit of competition, the world can recall some of the greatest match-ups in history. From the World Heavyweight Championship to the Olympic gold (more…)
Win at Social Media with the Basics of Marketing
It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums like Facebook, (more…)
Traditional Marketing is Not Dying (It’s Evolving)
You’ve heard it before: print, TV, retail – they’re dying industries (or already dead). Digital is taking over the world and marketing will never be (more…)
How the Four Basic Human Emotions Influence Marketing
The human psyche is complex. It’s hardwired to an entire spectrum of emotions ranging from vigilance and rage to amazement, terror, (more…)