Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics

In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze […]

What the Proliferation of Fake News on Google and Facebook Means for Advertisers

Not only do fake news stories affect people who consume these stories, but also the other companies that are featured around them. Responsible brands want to advertise on responsible platforms, and if Facebook and Google can’t get a handle on these websites that are publishing fictional information, certain brands may start to pull back on […]

Study Projects Addressable TV Advertising Will Double by 2018

In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being collected, marketers are now able to create addressable […]

The One: 5 Benefits of Committing to a Single, Centralized Database

With nearly limitless data storage options available to even the average user, what are the benefits of ditching all the clouds and consolidating to one centralized data repository? From a more accurate data pool and safer storage, to a larger financial gain, consolidating might just be the data solution you’ve been looking for. At Linx, […]

Apple Partners With Deloitte in Business Technology Sales Push

Apple is making a push with their business-focused partnerships to have technology selling companies sell Apple products to corporate customers. In what has been a predominantly Windows-based business market, soon you might be saying goodbye PC, hello Mac. While those of us in the marketing and design game have long been fans of the Apple […]

Why Mark Cuban Is Pouring Money Into the Future of Healthcare Technology

One of America’s favorite Sharks, Mark Cuban, doesn’t stop looking for the next great innovation when the Shark Tank cameras stop rolling. Like any great investor, Cuban is always looking towards the future, and he sees the path of healthcare paved with technology. From personalized medications to mobile genetic testing devices, Cuban discusses investing in […]