Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences
Information is all around us, and gaining that information and knowledge is easier than ever. Hearst is now joining the era of voice-activated devices and using an API similar to the technology employed by our client Essextec CI, to compile data and give a summarized answer to the user.
Time to Put Away These Common Big Data Misconceptions
Every marketer loves data, but action is needed to make it more useful and effective. If you just collect the data and don’t adapt your current campaigns and apply it to your future campaigns, it is a useless tool. Look out for Linx in 2017 as we introduce some new predictive marketing tools!
Infographic: How Programmatic Is Getting a Major Boost This Holiday Season
We all know the holiday shopping ads are more appealing than ever. That is because companies are shifting more of their budget to programmatic buying, so the audience is more focused and the ads more contextual. Now with little or no negotiations between buyers and sellers there was more time to shop for them than […]
Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App
TV, Netflix, Amazon Prime, YouTube, Snapchat. You are able to watch TV shows on all of them. With Snapchat being new to the group, they are catching up pretty quickly. As the saying goes “if you can’t beat them, join them”.
Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands
Facebook is ending 2016 off with a bang… actually a dud. With multiple misreporting and inflated metrics issues, Facebook might face an issue with fewer brands trusting their site for advertising.
11 Eye-Opening Digital Marketing Stats From the Past Week
This holiday season the marketing world gained some pretty eye opening stats. Linx is taking these into consideration for future campaigns, are you?
Facebook's New Dynamic Ads for App Installs Score Big Successes in Test Campaigns
As the want for personalization is growing among the consumer market, marketers are inventing and creating new ways to deliver that want, and Facebook is doing just that with their new dynamic ads.
How to Keep Holiday Cheer From Turning Into Holiday Churn
Holiday shoppers are different from your typical shopper. Out to get the best deal and not the best store, these shoppers require different strategies. Linx is here to help you prepare for the upcoming year with these 5 key strategies.
9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles
From Snapchat to AI development, Live streaming, Hackers and Ad Blockers, 2016 has been full of memorable marketing moments. Linx looks back on these moments in order to predict and prepare for the future.
A.I. Technologies That You Can Use Before Salesforce Releases Einstein Next Year
2017 is already shaping up to be a great year, and the release of the AI platform Einstein is just the tip of the iceberg. If you haven’t integrated an AI platform into your business already, you might want to do it soon, or else you might become old news.
