7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns
Consumer data that is flowing into your systems from a growing array of consumer touch points can be very overwhelming and can make it difficult to interpret. Here at Linx, we automate this process for our clients with the help of Marketo. We are able to track all marketing efforts through one marketing cloud platform, […]
Airbnb Just Expanded Its App Significantly, Adding Local Experiences and Restaurant Reservations
Learning, growing, adapting and predicting is what Linx is all about. That is exactly what Airbnb plans on doing by moving from a home-sharing business to a “holistic travel” company. The company is becoming a one-stop-shop for their customers by providing the ultimate customer experience in one place.
The Definitive Guide to Marketing Clouds and How They Work
Linx has perfected the art of making digital marketing personal, thanks to the use of Marketo and working smarter in the marketing cloud. This infographic could help make it clear as to how a marketing cloud operates.
The One: 5 Benefits of Committing to a Single, Centralized Database
With nearly limitless data storage options available to even the average user, what are the benefits of ditching all the clouds and consolidating to one centralized data repository? From a more accurate data pool and safer storage, to a larger financial gain, consolidating might just be the data solution you’ve been looking for. At Linx, […]
Apple Partners With Deloitte in Business Technology Sales Push
Apple is making a push with their business-focused partnerships to have technology selling companies sell Apple products to corporate customers. In what has been a predominantly Windows-based business market, soon you might be saying goodbye PC, hello Mac. While those of us in the marketing and design game have long been fans of the Apple […]
Why Mark Cuban Is Pouring Money Into the Future of Healthcare Technology
One of America’s favorite Sharks, Mark Cuban, doesn’t stop looking for the next great innovation when the Shark Tank cameras stop rolling. Like any great investor, Cuban is always looking towards the future, and he sees the path of healthcare paved with technology. From personalized medications to mobile genetic testing devices, Cuban discusses investing in […]
U.S. Tech Giants Team Up to Ensure A.I. Is Developed Ethically and Safely
With any new technology comes associated risks, the important thing is to mitigate these risks early and stay proactive instead of reactive. Protecting client data, using the best safety practices and keeping apprised of the newest safety precautions available to web developers are just some of the steps we take to stay safe, not only […]
P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better
Messaging should always come first when marketing to customers. If the message isn’t right for your selected audience, you likely won’t receive the response you were hoping for. Linx has developed a brand new program to help our clients do just that. With LeadLinx, we help our clients create the perfect messages for each specific […]
Google Says It's Continuing to Close the Gap Between YouTube and TV
Making videos for our clients is one of the many innovative, fun and special services we offer at Linx. It offers a different approach to traditional advertising and is becoming increasingly more effective than the traditional approaches. The lines are becoming increasingly blurred between YouTube and TV. People watch TV shows on YouTube, and YouTube […]
3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat
Millennials will soon be phased out as the target demographic for many industries to make room for the new kids in town, Generation Z. Brands will have to get creative to catch the focus of these digitally-reliant, advertising embracing, fad-chasing consumers. Predictive marketing is going to play a huge role in this transition phase and […]
