Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics
In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze […]
What the Proliferation of Fake News on Google and Facebook Means for Advertisers
Not only do fake news stories affect people who consume these stories, but also the other companies that are featured around them. Responsible brands want to advertise on responsible platforms, and if Facebook and Google can’t get a handle on these websites that are publishing fictional information, certain brands may start to pull back on […]
Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves
Carnival is keeping up-to-date with the most innovative technology around. Their facial recognition technology aligns with an API offered by our client Essextec. Both are able to identify different subjects in a picture and categorize them into different buckets based on the set parameters. Welcome to the new age of photo technology.
Study Projects Addressable TV Advertising Will Double by 2018
In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being collected, marketers are now able to create addressable […]
7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns
Consumer data that is flowing into your systems from a growing array of consumer touch points can be very overwhelming and can make it difficult to interpret. Here at Linx, we automate this process for our clients with the help of Marketo. We are able to track all marketing efforts through one marketing cloud platform, […]
Airbnb Just Expanded Its App Significantly, Adding Local Experiences and Restaurant Reservations
Learning, growing, adapting and predicting is what Linx is all about. That is exactly what Airbnb plans on doing by moving from a home-sharing business to a “holistic travel” company. The company is becoming a one-stop-shop for their customers by providing the ultimate customer experience in one place.
Apple Partners With Deloitte in Business Technology Sales Push
Apple is making a push with their business-focused partnerships to have technology selling companies sell Apple products to corporate customers. In what has been a predominantly Windows-based business market, soon you might be saying goodbye PC, hello Mac. While those of us in the marketing and design game have long been fans of the Apple […]
U.S. Tech Giants Team Up to Ensure A.I. Is Developed Ethically and Safely
With any new technology comes associated risks, the important thing is to mitigate these risks early and stay proactive instead of reactive. Protecting client data, using the best safety practices and keeping apprised of the newest safety precautions available to web developers are just some of the steps we take to stay safe, not only […]
How This Popular Education Startup Is Covering the Election in Terms Kids Can Understand
The student becomes the teacher. Soon your kids will be able to input their valid opinions on things that are happening in the world thanks to Newsela. The company aims to make reading lessons customizable and relevant to today’s news, and give teachers a way to provide instant feedback. At Linx, we find it’s vitally […]
Google Says It's Continuing to Close the Gap Between YouTube and TV
Making videos for our clients is one of the many innovative, fun and special services we offer at Linx. It offers a different approach to traditional advertising and is becoming increasingly more effective than the traditional approaches. The lines are becoming increasingly blurred between YouTube and TV. People watch TV shows on YouTube, and YouTube […]
