1 Deadly, False Assumption About LinkedIn Social Selling
LinkedIn has been one of the best products we at Linx have used for our B2B clients, especially in technical companies. So the ranking analysis used in this article is only one path of social selling, it does not address the bigger picture. How your ranking is leveraged across multiple channels.
What Does Personalization Mean to You?
With conversion rates at 40-50% higher than non-personal communications, the need to get your marketing platforms dynamic should be a #1 priority for your company.
Innovative Companies Adopt These 4 Tactics
One of the things Linx does best is help companies create more value… we call it a consumer centered business model. These tactics are simply part of the bigger picture of what make a company’s strategy more effective.
5 Keys to Making Buyers Care About Your Content
Be relevant and you will be cared about… it really is that simple. Here at Linx we are helping clients be pinpointed to specific needs with the use of Marketo!
Why This Revolutionary Approach By a CEO Is the Future Of Management
Be Scared! If this is where management is going… companies like Google and Zappos have it all wrong. What ever happened to empowering employees and letting them manage themselves to create value for an organization.
This Is the Most Important Social Media Platform, According to Generation Z
Get ready for Generation Z to bypass Millennials as the focus of new marketing technologies. Time spent on messaging platforms, surpassed social platforms recently. This trend creates the next profound trend for marketers to be able to target today’s youth.
Facebook's Data-Driven Graphics Offer a Peek at the Next Big Consumer Trends
Staying on top of trends just got easier. The question becomes how do we bring these trends into our own marketing models and programs.
Publishers Tell Ad-Blocking Browser to Back Off
This is a battle that is just beginning. Opting into to ad content is going to become a reality, if marketers do not provide relevant and personal content ALL THE TIME. Consumers are looking to the same rights they enjoy with email, but will they get it?
Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program
As media channels become more prolific, the need to adapt your campaigns around their features becomes imperative. This is a great example of how, as people turn to dark social channels like Snapchat, brands can become more relevant.
We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers
Don’t worry about marketers… they will figure out exactly how to leverage Virtual Reality… the speed at which we change the way we entertain ourselves will only be matched by the speed with which it can be monetized by marketers!
