How Brands Are Using Social Media to Make a Splash With Summer Fridays
Using calendar events is not anything new, especially in retail, but leveraging half day Friday’s in the summer with key marketing messages is new. The bottom line… better to create connection with lifestyle issues that build them scratch.
Vineyards Outreach Program
As part of our ongoing SEM & PPC program to generate leads for The Vineyards, Linx revised the online media budget by strategically reallocating funds to run ads on multiple channels, adding Facebook into the mix for more extensive targeting options.
Social Media and the Marketer’s Monkey Sphere
While this article put humankind on the same level as our primate brethren… it actually make some great points about our behaviors as define through the eye of a leading anthropologist.
Surprise! You’re Overlooking Prospects on LinkedIn
In our B2B marketing program we are finding LinkedIn one of the most effective tools in our arsenal. With lead acquisition costs of less than $10 a lead! This article defines some of the challenges and what to look out for with their targeting and Sales Navigator platform.
8 Intriguing Digital Marketing Stats From This Week
Here are some intriguing and cool data about our digital world. Looking at the use of Beacon technology to drive up response rates… dramatically. To Ad Blocking adoption and Instagram versus Twitter!
Publisher Reach on Facebook Is Down 42%
This article shows a direct correlation to the implications of Dark Social Media on digital marketing we wrote about in our April “StrategyFIRST” blog post. The ability to reach target audiences is diminishing as they move to messengering services.
1 Deadly, False Assumption About LinkedIn Social Selling
LinkedIn has been one of the best products we at Linx have used for our B2B clients, especially in technical companies. So the ranking analysis used in this article is only one path of social selling, it does not address the bigger picture. How your ranking is leveraged across multiple channels.
This Is the Most Important Social Media Platform, According to Generation Z
Get ready for Generation Z to bypass Millennials as the focus of new marketing technologies. Time spent on messaging platforms, surpassed social platforms recently. This trend creates the next profound trend for marketers to be able to target today’s youth.
Facebook's Data-Driven Graphics Offer a Peek at the Next Big Consumer Trends
Staying on top of trends just got easier. The question becomes how do we bring these trends into our own marketing models and programs.
Even if We Share Less, Facebook Is Cultivating a Virtual Landscape to Retain Our Attention
You have got to hand it to Mark Zuckerberg for staying a step ahead. As sharing is on the decline on Facebook, along with younger users (<25 years old) the company is moving into VR in a big way. This technology will offer users new ways to leverage their personal experiences and posts, to bring […]
