Innovative Companies Adopt These 4 Tactics

One of the things Linx does best is help companies create more value… we call it a consumer centered business model. These tactics are simply part of the bigger picture of what make a company’s strategy more effective.

Publishers Tell Ad-Blocking Browser to Back Off

This is a battle that is just beginning. Opting into to ad content is going to become a reality, if marketers do not provide relevant and personal content ALL THE TIME. Consumers are looking to the same rights they enjoy with email, but will they get it?

5 Times the Next Big Thing Failed to Kill the Last Big Thing

When I was growing up in the Ad business in the 90’s, you always heard the stories of the prognosticators who were talking about the demise of medium or business model. While this article pays tribute to this concept I don’t take the story at its full face value. Today we do see that the […]

6 PowerPoint Add-Ins for More Engaging Presentations

This article say more about what is wrong with Microsoft than what is cool about these add-ins. Why in the world would it take a third party to enhance a 20 year old product that needs some cool new tools? Shame on Microsoft… with new entrants like Prezi you would think they might wake up […]