What Does Personalization Mean to You?
With conversion rates at 40-50% higher than non-personal communications, the need to get your marketing platforms dynamic should be a #1 priority for your company.
Facebook's Data-Driven Graphics Offer a Peek at the Next Big Consumer Trends
Staying on top of trends just got easier. The question becomes how do we bring these trends into our own marketing models and programs.
Even if We Share Less, Facebook Is Cultivating a Virtual Landscape to Retain Our Attention
You have got to hand it to Mark Zuckerberg for staying a step ahead. As sharing is on the decline on Facebook, along with younger users (<25 years old) the company is moving into VR in a big way. This technology will offer users new ways to leverage their personal experiences and posts, to bring […]
Publishers Tell Ad-Blocking Browser to Back Off
This is a battle that is just beginning. Opting into to ad content is going to become a reality, if marketers do not provide relevant and personal content ALL THE TIME. Consumers are looking to the same rights they enjoy with email, but will they get it?
Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program
As media channels become more prolific, the need to adapt your campaigns around their features becomes imperative. This is a great example of how, as people turn to dark social channels like Snapchat, brands can become more relevant.
5 Times the Next Big Thing Failed to Kill the Last Big Thing
When I was growing up in the Ad business in the 90’s, you always heard the stories of the prognosticators who were talking about the demise of medium or business model. While this article pays tribute to this concept I don’t take the story at its full face value. Today we do see that the […]
Half of China's Ad Spending Will Go Toward the Internet This Year, GroupM Says
China leads the world in a few things… digital ad spending is on top of that list. While the communists continue to control the content, it seems that the public can’t stop accessing it. This is very interesting, especially after a new law went into effect that prohibits, NON CHINESE companies from posting information on […]
Why Google AMP Is So Much Faster in Three Dramatic Charts
Speed and user experience continue to be affected by the layers of technology placed over our core programs to feed, measure and adjust ad placements and content in real-time. This is a great example of how to speed plays out in multiple technologies.
NBCUniversal Will Start Selling TV Advertising Programmatically This Fall
So will this be the end of media buyers? I sure looks like it… as the big players embrace the new technology, the old school approaches will certainly have to adapt to survive.
The New York Times Might Ban Visitors Who Use Ad Blockers
This will be the beginning of a long fought battle of over the generational divide. The millennials expect everything for free and even thought they don’t mind giving up their privacy, they do not want their time and screens controlled by others… who will win this fight?
