Amazon Challenges Netflix by Taking Video Service Global
Amazon’s new video strategy is posing a big threat to Netflix and other video streaming services. People who watch videos on Amazon are likely to stick around and shop for other products as well. Plus the benefits of Amazon’s loyalty program – PRIME, adds even more value to their equation. If Amazon can obtain the […]
Multiple Metrics for Measuring Chatbots
If you’ve heard of Facebook Messenger, Kik, have a live chat option on your website, or any other chatbot platforms or services, then we’re sure you’ve heard of our client IBM Watson. Because these platforms and services are fairly new to the marketing world, how they are measured is also new. Here are a variety […]
Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV
This new platform could be a huge data hub for big name brands. With their data capturing technology, similar to that of Linx’s client IBM Watson, they are able to listen to all TV channels and capture data every time a brand is mentioned or seen.
Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics
In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze […]
What the Proliferation of Fake News on Google and Facebook Means for Advertisers
Not only do fake news stories affect people who consume these stories, but also the other companies that are featured around them. Responsible brands want to advertise on responsible platforms, and if Facebook and Google can’t get a handle on these websites that are publishing fictional information, certain brands may start to pull back on […]
Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves
Carnival is keeping up-to-date with the most innovative technology around. Their facial recognition technology aligns with an API offered by our client Essextec. Both are able to identify different subjects in a picture and categorize them into different buckets based on the set parameters. Welcome to the new age of photo technology.
Study Projects Addressable TV Advertising Will Double by 2018
In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being collected, marketers are now able to create addressable […]
7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns
Consumer data that is flowing into your systems from a growing array of consumer touch points can be very overwhelming and can make it difficult to interpret. Here at Linx, we automate this process for our clients with the help of Marketo. We are able to track all marketing efforts through one marketing cloud platform, […]
Airbnb Just Expanded Its App Significantly, Adding Local Experiences and Restaurant Reservations
Learning, growing, adapting and predicting is what Linx is all about. That is exactly what Airbnb plans on doing by moving from a home-sharing business to a “holistic travel” company. The company is becoming a one-stop-shop for their customers by providing the ultimate customer experience in one place.
The Definitive Guide to Marketing Clouds and How They Work
Linx has perfected the art of making digital marketing personal, thanks to the use of Marketo and working smarter in the marketing cloud. This infographic could help make it clear as to how a marketing cloud operates.
