Traditional Marketing is Not Dying (It’s Evolving)
You’ve heard it before: print, TV, retail – they’re dying industries (or already dead). Digital is taking over the world and marketing will never be
How the Four Basic Human Emotions Influence Marketing
The human psyche is complex. It’s hardwired to an entire spectrum of emotions ranging from vigilance and rage to amazement, terror,
An Inside Look into the Future of Marketing
Mainstream marketing changed forever at the dawn of the social and creative web. First entering the scene as a vehicle to create and exchange
The Psychology of Color and Emotion in Marketing
What do Dell, Oreo, Facebook and Oral-B have in common? All their logos are blue. And according to the color emotion guide, each one
How to Correct Big Social Media Marketing Mistakes
Mistakes – we all make them – but what are they costing you? If you’re making big social media mistakes, it could be engagement, sales,
4 Primitive Marketing Rules for a Modern Marketing World
Content marketing, social media, marketing automation, SEO, SEM – the industry wants us to believe these modern tools have replaced the
Content Marketing Turns Great Content into Google Rankings
Google – what began as an internet search engine is now a term we use on a regular basis. What’s the weather forecast for the weekend? Google it!
4 Steps to Launching a Successful Strategic Marketing Campaign
Saturated with ever-evolving styles, strategies, approaches and techniques, the modern marketing and advertising landscape leaves many
Content Marketing: How to Do it Right
Like it or not, content marketing is here to stay. Today, more businesses are turning to content marketing than ever before to increase brand
Top 7 Online Marketing Trends to Dominate 2014
Forbes magazine recently put together a list of the top 7 online marketing trends for 2014. As a digital marketer, you need to understand these
