Maximize Your Local Business’s Reach with Chat GPT SEO Strategies
Imagine losing potential customers to your competitors simply because AI chatbots recommend their business instead of yours. In a world where 60% of consumers rely on AI-powered chatbots for recommendations, your business can’t afford to be overlooked. With millions of local searches happening daily, it’s crucial to ensure that your company is the one being […]
User-Generated Content is on the Rise
Content for your audience, created by your audience is a huge marketing trend and is a powerful, often unexplored resource for marketers trying to reach younger markets like Millennials and Gen Z. Creating a user-generated content marketing plan involves coming up with innovative ways to encourage your audience to share their own unique content, often by offering them something in […]
Six Surefire Ways to Fail at Social Media
Social media is attractive to modern marketers – to say the least. Compared to sending monthly emails (the traditional outreach method dominant in the pre-
A Marketer’s Guide to Metric Measurement
Touch points, transactions and leads…oh, my! When it comes to metrics, how do marketers determine what matters most? Make no mistake about it – better
Top 10 Marketing Trends to Anticipate in 2015
Nothing drives the changing marketing landscape faster than technology. As marketers compete in an ever-evolving world, staying ahead of the game means
Business Development 101: An Intro to Strategic Growth
Plenty of business owners are content to maintain a small operation. A decent but limited income is enough to eliminate the urgency of expanding their
How to Harness the Power of Real Time Marketing
There’s a reason tickets to the World Series sell out so quickly: it’s about more than just the baseball. The thrill of watching a live event, the chance to
Strategic Business and Marketing Lessons from Masters of Chess
They say a smart player can win a chess match in four moves. A master can win in only two.
Marketing vs. Advertising: Crowning the Champion
In the spirit of competition, the world can recall some of the greatest match-ups in history. From the World Heavyweight Championship to the Olympic gold
Win at Social Media with the Basics of Marketing
It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums like Facebook,
