M-Force 2016: A Vision of the Brand
At their first M-Force event in New York, Michael Smith was introduced as Chief Marketing Officer of Miratech.
VJT Gets Involved with Tour de France
Linx created a promotional strategy for Bohemia based VJ Technologies recent mechanical doping testing product.
Business Development 101: An Intro to Strategic Growth
Plenty of business owners are content to maintain a small operation. A decent but limited income is enough to eliminate the urgency of expanding their
The Myth of the Influencer in Viral Content Marketing
Viral marketing is booming today and marketers are investing more time, money and resources in it than ever before. At the top of many marketers’ viral
Marketing vs. Advertising: Crowning the Champion
In the spirit of competition, the world can recall some of the greatest match-ups in history. From the World Heavyweight Championship to the Olympic gold
Four Ways to Promote an Amazing Customer Experience
Customers interact with organizations multiple times before, during and after the purchase. Also known as touchpoints, marketers have studied these
How the Four Basic Human Emotions Influence Marketing
The human psyche is complex. It’s hardwired to an entire spectrum of emotions ranging from vigilance and rage to amazement, terror,
The Psychology of Color and Emotion in Marketing
What do Dell, Oreo, Facebook and Oral-B have in common? All their logos are blue. And according to the color emotion guide, each one
Digital Factoid: It's Scary Out There
An estimated 60% of all Internet traffic is bot-driven, and 31% of that activity is being done with malicious intent, reports Incapsula Inc., which monitors website traffic. Half of the bot traffic is benign, representing search engine crawlers, for example. And the good news is that Google last year apparently made inroads into curbing automatic […]
How Big Is Google?
Google accounted for $17 billion (39.9%) of net U.S. digital advertising dollars in 2013, and is expected to grow its market share to 40.8% in 2014, according to eMarketer. Facebook last year was a distant second at 7.4% at $3.17 billion and is projected to grow to 8.2% of the pie this year. The rest […]
