5 Transformative Creative Trends in 2017
Creativity is always driven by the technology that surrounds it. As we have all experienced in 2016, it has been packed with revolutionary technology that will help shape the creativity developed in 2017. The Linx team is excited to see what 2017 holds and what innovative and interesting creative will come about.
Facebook Will Fact-Check Its News Feed and Shame Fake Posts With 'Disputed' Tag
Finally, Facebook is taking action and fact-checking news articles and labeling them with a disputed tag. This not only helps the consumers gain real factual information, but also the ad companies who continue to post ads on the site.
Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences
Information is all around us, and gaining that information and knowledge is easier than ever. Hearst is now joining the era of voice-activated devices and using an API similar to the technology employed by our client Essextec CI, to compile data and give a summarized answer to the user.
Time to Put Away These Common Big Data Misconceptions
Every marketer loves data, but action is needed to make it more useful and effective. If you just collect the data and don’t adapt your current campaigns and apply it to your future campaigns, it is a useless tool. Look out for Linx in 2017 as we introduce some new predictive marketing tools!
Infographic: How Programmatic Is Getting a Major Boost This Holiday Season
We all know the holiday shopping ads are more appealing than ever. That is because companies are shifting more of their budget to programmatic buying, so the audience is more focused and the ads more contextual. Now with little or no negotiations between buyers and sellers there was more time to shop for them than […]
Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App
TV, Netflix, Amazon Prime, YouTube, Snapchat. You are able to watch TV shows on all of them. With Snapchat being new to the group, they are catching up pretty quickly. As the saying goes “if you can’t beat them, join them”.
Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers
If you’re thinking of filling a space that hasn’t been filled before, you probably shouldn’t. Although the key to marketing is standing out from the competition, sometimes standing too far out could make you too irrelevant to what the customer wants. At Linx, we help you differentiate yourself from the competition, but in a way […]
Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands
Facebook is ending 2016 off with a bang… actually a dud. With multiple misreporting and inflated metrics issues, Facebook might face an issue with fewer brands trusting their site for advertising.
11 Eye-Opening Digital Marketing Stats From the Past Week
This holiday season the marketing world gained some pretty eye opening stats. Linx is taking these into consideration for future campaigns, are you?
Facebook's New Dynamic Ads for App Installs Score Big Successes in Test Campaigns
As the want for personalization is growing among the consumer market, marketers are inventing and creating new ways to deliver that want, and Facebook is doing just that with their new dynamic ads.
