Half of China's Ad Spending Will Go Toward the Internet This Year, GroupM Says
China leads the world in a few things… digital ad spending is on top of that list. While the communists continue to control the content, it seems that the public can’t stop accessing it. This is very interesting, especially after a new law went into effect that prohibits, NON CHINESE companies from posting information on […]
FBI Warns Consumers Cars Can Be Hacked. Suddenly Security Is a Great 'Marketing Strategy'
Volvo has done if for years, and now the auto industry is finally catching up. As safety becomes the new pitch for cars and beyond… where will the safety of our identity, home access, information, etc. be in the world of marketing in the next few years. I predict on the top of the list!
12 common mistakes with customer analytical models
This is a wonderful set of tools to ensure you are modeling your data properly. At Linx we continually adapt our models as we learn new demographic and behavioral data sets to test the new models against actual performance metrics. Use these all wisely!
Why Google AMP Is So Much Faster in Three Dramatic Charts
Speed and user experience continue to be affected by the layers of technology placed over our core programs to feed, measure and adjust ad placements and content in real-time. This is a great example of how to speed plays out in multiple technologies.
NBCUniversal Will Start Selling TV Advertising Programmatically This Fall
So will this be the end of media buyers? I sure looks like it… as the big players embrace the new technology, the old school approaches will certainly have to adapt to survive.
The New York Times Might Ban Visitors Who Use Ad Blockers
This will be the beginning of a long fought battle of over the generational divide. The millennials expect everything for free and even thought they don’t mind giving up their privacy, they do not want their time and screens controlled by others… who will win this fight?
Tech-Savvy Brands Share 4 Vital Tips for Going All in on Wearables
This is an interesting story, however myopic on the core issues of health. Watch out for newly integrated wearable to tie directly back to health and wellness care in the future!
Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not
It is hard to believe that the complexities of the internet will continue to get more intense. Using data for decision making is not new, but now with too much information coming though the typical marketing pipe, it requires new tools to manage for success. This is the reason Linx has chosen Marketo to track […]
More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?
The Super Bowl is the last great mass media event in TV today. The fragmentation of the viewer has changed forever the ability to reach over 100 million people simultaneously. What a crazy turn of events to see the web, the frontier of one to one marketing use the Super Bowl to build their businesses!
Facebook launches rival to Google Display Network
This is probably the most important change in digital advertising in the past few years. The expansion of the FAN network will give Google a real run for the top spot in adverting dollars as search begins to fade and social/behavioral targeting becomes more viable. Watch this battle of the behemoths over the next year […]
