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Category: Marketing

4 Predictions for the Future of Digital Marketing

No industry evolves faster than digital marketing. Keeping pace with the ever-changing state of the digital marketing industry requires insight,

Viral Content Marketing and the Human Desire to Share

In our social media obsessed world, we all want the secret to viral marketing. Is there a formula to viral marketing? Is it purely a matter of luck?

How the Four Basic Human Emotions Influence Marketing

The human psyche is complex. It’s hardwired to an entire spectrum of emotions ranging from vigilance and rage to amazement, terror,

The Worst Marketing Pitch in the World

Baskin Robbins’ tagline “Where Wonders Never Cease” was perhaps the most overblown and mismatched marketing ploy in history (after all, it’s

An Inside Look into the Future of Marketing

Mainstream marketing changed forever at the dawn of the social and creative web. First entering the scene as a vehicle to create and exchange

The Psychology of Color and Emotion in Marketing

What do Dell, Oreo, Facebook and Oral-B have in common? All their logos are blue. And according to the color emotion guide, each one

8 Ways Linx Accelerates Brands with Content Marketing

As a strategic marketing organization, Linx delivers powerful content marketing solutions to accelerate brands from start-ups to global leaders.

A Five-Step Logical Sequence for Building a Marketing Strategy

What is strategy? Actually, ask three marketers and you’ll find three completely different and often contradictory answers.

The 7 P’s of Strategic Marketing Success

Linx develops market-driven business strategies covering the 7 P’s of marketing – product, price, promotion, place, packaging, positioning and

Facebook to Swap Free Marketing Rides for Paid Fares

Facebook is a free platform. Credit cards, service contracts and monthly payments aside, we all have access to its 1.23 billion monthly users. The

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