Win at Social Media with the Basics of Marketing
It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums like Facebook,
The Bottom Line with Responsive Design
What is responsive design? It’s giving your users the same experience regardless of their preferred device or platform. You could build a
5 Compelling Reasons to Build a Content Marketing Strategy
Today’s world is digital. Digital technologies continue to emerge as traditional advertising and sales fall by the wayside. As always, business
Traditional Marketing is Not Dying (It’s Evolving)
You’ve heard it before: print, TV, retail – they’re dying industries (or already dead). Digital is taking over the world and marketing will never be
4 Predictions for the Future of Digital Marketing
No industry evolves faster than digital marketing. Keeping pace with the ever-changing state of the digital marketing industry requires insight,
Viral Content Marketing and the Human Desire to Share
In our social media obsessed world, we all want the secret to viral marketing. Is there a formula to viral marketing? Is it purely a matter of luck?
How the Four Basic Human Emotions Influence Marketing
The human psyche is complex. It’s hardwired to an entire spectrum of emotions ranging from vigilance and rage to amazement, terror,
The Worst Marketing Pitch in the World
Baskin Robbins’ tagline “Where Wonders Never Cease” was perhaps the most overblown and mismatched marketing ploy in history (after all, it’s
An Inside Look into the Future of Marketing
Mainstream marketing changed forever at the dawn of the social and creative web. First entering the scene as a vehicle to create and exchange
The Psychology of Color and Emotion in Marketing
What do Dell, Oreo, Facebook and Oral-B have in common? All their logos are blue. And according to the color emotion guide, each one
