NBCUniversal Will Start Selling TV Advertising Programmatically This Fall
So will this be the end of media buyers? I sure looks like it… as the big players embrace the new technology, the old school approaches will certainly have to adapt to survive.
Tech-Savvy Brands Share 4 Vital Tips for Going All in on Wearables
This is an interesting story, however myopic on the core issues of health. Watch out for newly integrated wearable to tie directly back to health and wellness care in the future!
Instagram Has Over 200,000 Advertisers Just 5 Months After Opening the Spigot
Linx has learned that people simply hate to read… and the old adage that a picture is worth a thousand words, plays right into the hands of Instagram. With the power of Facebook behind the new opportunity, this will become a powerful new tool in the marketer’s arsenal, especially lifestyle and technical brands.
Big Tech Firms Are Ready for the Internet of Things, Even If Marketers Are Not
It is hard to believe that the complexities of the internet will continue to get more intense. Using data for decision making is not new, but now with too much information coming though the typical marketing pipe, it requires new tools to manage for success. This is the reason Linx has chosen Marketo to track […]
Facebook and Twitter: Users Process Mobile Content Faster
Our brains are changing. As we multi-screen through life, we are now increasing our cognition of messages as much as we increase our content consumption. This evolutionary change is happening even faster now that we use mobile devices daily!
The Science of Social Media Success
Who needs Researchers? Why not test in real time? This has been our philosophy for the past few years as we are able to get quantitative and qualitative information from our social networks and testing!
10 Expert Marketing Predictions for 2016
OK… so were a bit into 2016, but predictions are always great to see! These are good reinforcements of the trending issues we have been focused on for the past year. More Video, More Content and More Relevancy will drive the future!
8 Secrets That Let You Create an Unstoppable Social Media Machine
Linx has been saying for decades that every company needs a market driven brand strategy that always begins with talking and listening to your customers. Social Media is the perfect tool to start with.
More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?
The Super Bowl is the last great mass media event in TV today. The fragmentation of the viewer has changed forever the ability to reach over 100 million people simultaneously. What a crazy turn of events to see the web, the frontier of one to one marketing use the Super Bowl to build their businesses!
Facebook launches rival to Google Display Network
This is probably the most important change in digital advertising in the past few years. The expansion of the FAN network will give Google a real run for the top spot in adverting dollars as search begins to fade and social/behavioral targeting becomes more viable. Watch this battle of the behemoths over the next year […]
