Study Projects Addressable TV Advertising Will Double by 2018
In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being collected, marketers are now able to create addressable TV advertising.
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7 Ways to Leverage Integrated Consumer Data for More Effective Omnichannel Campaigns
Consumer data that is flowing into your systems from a growing array of consumer touch points can be very overwhelming and can make it difficult to interpret. Here at Linx, we automate this process for our clients with the help of Marketo. We are able to track all marketing efforts through one marketing cloud platform, to help collect, analyze and utilize data to build meaningful segments.
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Airbnb Just Expanded Its App Significantly, Adding Local Experiences and Restaurant Reservations
Learning, growing, adapting and predicting is what Linx is all about. That is exactly what Airbnb plans on doing by moving from a home-sharing business to a “holistic travel” company. The company is becoming a one-stop-shop for their customers by providing the ultimate customer experience in one place.
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The Definitive Guide to Marketing Clouds and How They Work
Linx has perfected the art of making digital marketing personal, thanks to the use of Marketo and working smarter in the marketing cloud. This infographic could help make it clear as to how a marketing cloud operates.
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Miratech Goes Global with Linx in their Suitcase
Linx introduced the global branding strategy for Miratech at their Boryspil International Airport in Kiev, Ukraine.
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Small Tweaks Create Sales Spikes After World Series
It’s amazing how such a small change can make a huge difference. See how Linx helped The Emblem Source make quick changes that resulted in out of the park sales.
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The Back End Business Behind Black Friday Sales
Getting ready for Black Friday and Cyber Monday takes a lot more work than mentally preparing yourself for the madness. Learn how Linx helped Lacrosse Unlimited ensure there’s no black out on their site this Black Friday.
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The One: 5 Benefits of Committing to a Single, Centralized Database
With nearly limitless data storage options available to even the average user, what are the benefits of ditching all the clouds and consolidating to one centralized data repository? From a more accurate data pool and safer storage, to a larger financial gain, consolidating might just be the data solution you’ve been looking for. At Linx, we are constantly aware of the risks associated with data storage. We take every effort to be efficient, effective and proactive in storing and protecting the data we retain.
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Apple Partners With Deloitte in Business Technology Sales Push
Apple is making a push with their business-focused partnerships to have technology selling companies sell Apple products to corporate customers. In what has been a predominantly Windows-based business market, soon you might be saying goodbye PC, hello Mac. While those of us in the marketing and design game have long been fans of the Apple platform, having more competition and access in terms of business platforms will only help drive production in many industries.
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Why Mark Cuban Is Pouring Money Into the Future of Healthcare Technology
One of America’s favorite Sharks, Mark Cuban, doesn’t stop looking for the next great innovation when the Shark Tank cameras stop rolling. Like any great investor, Cuban is always looking towards the future, and he sees the path of healthcare paved with technology. From personalized medications to mobile genetic testing devices, Cuban discusses investing in telemedicine and beyond. One of our clients has been venturing into the world of Telemedicine, and at Linx we feel it’s only beneficial to keep searching for the next great path of innovation.
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