Google Says It's Continuing to Close the Gap Between YouTube and TV
Making videos for our clients is one of the many innovative, fun and special services we offer at Linx. It offers a different approach to traditional advertising and is becoming increasingly more effective than the traditional approaches. The lines are becoming increasingly blurred between YouTube and TV. People watch TV shows on YouTube, and YouTube Videos on TV, so instead of treating these two channels as different entities, maybe its time to start treating the entire video ecosystem as one.
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3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat
Millennials will soon be phased out as the target demographic for many industries to make room for the new kids in town, Generation Z. Brands will have to get creative to catch the focus of these digitally-reliant, advertising embracing, fad-chasing consumers. Predictive marketing is going to play a huge role in this transition phase and Linx is fully prepared to take on the challenge with our new marketing model.
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Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores
Retailers are constantly looking for innovative ways to get customers through their doors, and piggybacking off apps that consumers already use is becoming increasingly popular. Earlier this year Pokemon Go! users were encouraged to visit retailers conveniently disguised as Poke Stops, and this holiday season, retailers are calling upon Uber drivers to deliver customers to their doorstop, literally. This approach offers an entirely new way to develop leads without as much of the work that’s typically been involved in cold lead sourcing in the past. Like our LeadLinx platforms, finding innovative and fresh ways to target consumers is the only way to be efficient in today’s marketing environment.
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A Hyper-Targeted Audience Is Not Necessarily the Right Audience
How close is too close? Often times we think the more targeted our ads, the better the results. New research has found that is not the case anymore. Here at Linx, we have been reaching our audience not just by demographic identifiers, but with messaging that’s personal, in-context and highly relevant to their needs and emotions.
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Here's What Different Mobile Ad Formats Do to Your Brain
At Linx, we feel that a targeted approach is the best way to reach your goal demographic, not only efficiently, but effectively. Is it possible your ad is driving your customers away, or are you just overwhelming their brain? Take a look at how mobile consumers responded to different industry verticals in different formats in the areas of eye control, heart rate, electrodermal activity and attitudinal response. The findings might surprise you.
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