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Customers interact with organizations multiple times before, during and after the purchase. Also known as touchpoints, marketers have studied these
...It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums...
What is responsive design? It’s giving your users the same experience regardless of their preferred device or platform. You could...
Today’s world is digital. Digital technologies continue to emerge as traditional advertising and sales fall by the wayside. As always,...
You’ve heard it before: print, TV, retail – they’re dying industries (or already dead). Digital is taking over the world...
No industry evolves faster than digital marketing. Keeping pace with the ever-changing state of the digital marketing industry requires insight,
...In our social media obsessed world, we all want the secret to viral marketing. Is there a formula to viral...
The human psyche is complex. It’s hardwired to an entire spectrum of emotions ranging from vigilance and rage to amazement,...
Baskin Robbins’ tagline “Where Wonders Never Cease” was perhaps the most overblown and mismatched marketing ploy in history (after all,...
Mainstream marketing changed forever at the dawn of the social and creative web. First entering the scene as a vehicle...
What do Dell, Oreo, Facebook and Oral-B have in common? All their logos are blue. And according to the color...
As a strategic marketing organization, Linx delivers powerful content marketing solutions to accelerate brands from start-ups to global leaders.
...What is strategy? Actually, ask three marketers and you’ll find three completely different and often contradictory answers.
...Linx develops market-driven business strategies covering the 7 P’s of marketing – product, price, promotion, place, packaging, positioning and
...Facebook is a free platform. Credit cards, service contracts and monthly payments aside, we all have access to its 1.23...
Is the email newsletter dead? The explosion of SEO, social media and now, content marketing seemingly dug a six foot...
Mistakes – we all make them – but what are they costing you? If you’re making big social media mistakes,...
Content marketing, social media, marketing automation, SEO, SEM – the industry wants us to believe these modern tools have replaced...
