5 Transformative Creative Trends in 2017

Creativity is always driven by the technology that surrounds it. As we have all experienced in 2016, it has been packed with revolutionary technology that will help shape the creativity developed in 2017. The Linx team is excited to see what 2017 holds and what innovative and interesting creative will come about.

Time to Put Away These Common Big Data Misconceptions

Every marketer loves data, but action is needed to make it more useful and effective. If you just collect the data and don’t adapt your current campaigns and apply it to your future campaigns, it is a useless tool. Look out for Linx in 2017 as we introduce some new predictive marketing tools!

Infographic: How Programmatic Is Getting a Major Boost This Holiday Season

We all know the holiday shopping ads are more appealing than ever. That is because companies are shifting more of their budget to programmatic buying, so the audience is more focused and the ads more contextual. Now with little or no negotiations between buyers and sellers there was more time to shop for them than […]