5 Transformative Creative Trends in 2017

Creativity is always driven by the technology that surrounds it. As we have all experienced in 2016, it has been packed with revolutionary technology that will help shape the creativity developed in 2017. The Linx team is excited to see what 2017 holds and what innovative and interesting creative will come about.
Facebook Will Fact-Check Its News Feed and Shame Fake Posts With 'Disputed' Tag

Finally, Facebook is taking action and fact-checking news articles and labeling them with a disputed tag. This not only helps the consumers gain real factual information, but also the ad companies who continue to post ads on the site.
Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Information is all around us, and gaining that information and knowledge is easier than ever. Hearst is now joining the era of voice-activated devices and using an API similar to the technology employed by our client Essextec CI, to compile data and give a summarized answer to the user.
Time to Put Away These Common Big Data Misconceptions

Every marketer loves data, but action is needed to make it more useful and effective. If you just collect the data and don’t adapt your current campaigns and apply it to your future campaigns, it is a useless tool. Look out for Linx in 2017 as we introduce some new predictive marketing tools!
Who’s That That’s Clicking On My Site? Find Out What Critical Information Is Hiding in Your Website Data.

It’s time for you to discover Linx’s new LeadDiscovery™… Our newest technology that turns your anonymous web visitors into known leads!
AmeriCold Takes Form with Linx

Learn how Linx helped streamline AmeriCold’s customer on-boarding process by implementing an online intake form.
Linx Supports VJE as They Launch Innovative New Products for 2017

VJE’s newest product launch program includes trade show, publication, and online outreach campaigns.
Infographic: How Programmatic Is Getting a Major Boost This Holiday Season

We all know the holiday shopping ads are more appealing than ever. That is because companies are shifting more of their budget to programmatic buying, so the audience is more focused and the ads more contextual. Now with little or no negotiations between buyers and sellers there was more time to shop for them than […]
The Year in Creativity: 20 Trends That Drove Some of 2016's Best Marketing

This year has been all about innovative thinking that led to some of the most interesting trends, themes, concepts and strategies marketing has ever seen. Did you use any of these trends in your marketing?
Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

TV, Netflix, Amazon Prime, YouTube, Snapchat. You are able to watch TV shows on all of them. With Snapchat being new to the group, they are catching up pretty quickly. As the saying goes “if you can’t beat them, join them”.