Our Strategy & solutions
Gliptone approached Linx to help launch their brand new ceramic polish, GT Quartz, a patented high-end gloss for vehicles and to create an online and offline presence that depicted the highend product.
Strategy
After extensive market research and through Linx’s discovery phase, we were able to identify the necessary marketing materials that Gliptone needed to go to market and the elements that would be needed to communicate the nature of the new product, as well as identify the target audience profile.
Solutions
Before hitting the market, Linx needed to develop a microsite for GT Quartz’s online presence, and a brochure and product catalog for auto dealers that would become resellers of the product, as well as consumers, to understand the product’s benefits and usage.
Illustrations
Linx developed custom illustrations to display how the ceramic coating works. It was important to show the layers of the surface’s elements to educate the viewer of how Ceramic Coating protects surfaces.
results
Today, GT Quartz is an international brand being sold around the world.
