A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars
No one is sure what value the Olympics have for lesser brands, but there is something to be learned from the big players. Proliferate you message across all channels for any investment you make. This article proved the value, even for the big guys!
How Nike Brilliantly Ruined Olympic Marketing Forever
This story brings back some real memories for us at Linx. The Olympics sanctioned us when we purchased a NY Olympic package for one of our retail clients. Only to be fined when we ran an Olympic Sale. Who knew that the word Olympic was trademarked!
Vonage Takes Over Office Building With Drones, Jet Packs, Holograms
Event and experiential marketing is becoming a must use for most marketers. The ubiquitous screen that delivers all our information may create recognition, but impact is created through physical experience. Especially in B2B. This video demonstrates it perfectly!
The Best Way to Get All the Marketing Research You Need
OK… this goes down as one of the worst and stupidest stories ever. It fails to tell you anything about the title of the story… and most important it does not recognize the new cognitive and analytical power in new applications to get you the real data needed. It’s about data not research!
As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption
Only Apple can go from total failure to new product rollout with applause… this story defines the details of their new inApp Ad platform. Let’s hope is becomes the same story as the Apple Newton to iPhone story!
As Publisher Reach on Facebook Goes Down, Video Is Going Way Up
We have finally moved from Content is King to Video is King when it comes to social marketing. Learning how to communicate in 5 second snippets is a core competency and required skill set. Where is your video messaging?
Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen
The bottom line of this story is that the most people don’t want to be sold with advertising… they want to be entertained and informed. Regardless of the vehicle. It continues to get harder and harder to move from breaking through the clutter, to driving the content and discussion forward.
Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth
Linx has always helped our clients create new products and services to build greater PODs and to innovate stale lines. It appears that our age old model is now a new business model for agencies as the build out divisions to exploit their creative prowess.
Why It's Time to Kill Advertising as We Know It and Start Building 'Storyworlds'
Storytelling has always been the role of advertising, however as brands now have their own personas it has become the primary role of marketers. Today we can tell stories on screens of all sizes and we can now add Augmented and Virtual Reality to our mix of storytelling. This is a great view of the […]
The Emblem Source's New Web Platform
The Emblem Source has asked Linx to help implement a visually appealing, intuitive and comprehensive e-commerce storefront environment for their current e-commerce site.
