Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money
Here is where we think P&G is being a bit myopic… yes you need mass reach and a lot of it… that will never change. But failing to build brand allegiance based upon lifestyle and personal connection, is out of touch with today’s millennials. With 23 varieties of shampoo they must know this!
Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle
What can be said… only a promotion gone terribly wrong for all the wrong reasons… Shame on you Oakley!
Time Inc. Reorganizes Into 4 Distinct Brand Groups
With the level of disruption in the media business, staying ahead of the competition is painful. Time is trying to move as nimbly as possible, but continues to struggle to be more relevant in more channels. This is a good move for them!
8 Eye-Opening Digital Marketing Stats From the Past Week
We all love stats… this story is chock full of them… enjoy!
Facebook Combats Ad Blocking by Giving Users Control Over What They See
Another brilliant strategy from Facebook. And it goes with the mantra of allowing users to drive their experience. Instead of service up advertising that is unwanted, they now allow users to predefine their interests, further enhancing the value of their super targeting platform. It’s a win-win-win.
A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars
No one is sure what value the Olympics have for lesser brands, but there is something to be learned from the big players. Proliferate you message across all channels for any investment you make. This article proved the value, even for the big guys!
How Nike Brilliantly Ruined Olympic Marketing Forever
This story brings back some real memories for us at Linx. The Olympics sanctioned us when we purchased a NY Olympic package for one of our retail clients. Only to be fined when we ran an Olympic Sale. Who knew that the word Olympic was trademarked!
Vonage Takes Over Office Building With Drones, Jet Packs, Holograms
Event and experiential marketing is becoming a must use for most marketers. The ubiquitous screen that delivers all our information may create recognition, but impact is created through physical experience. Especially in B2B. This video demonstrates it perfectly!
The Best Way to Get All the Marketing Research You Need
OK… this goes down as one of the worst and stupidest stories ever. It fails to tell you anything about the title of the story… and most important it does not recognize the new cognitive and analytical power in new applications to get you the real data needed. It’s about data not research!
As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption
Only Apple can go from total failure to new product rollout with applause… this story defines the details of their new inApp Ad platform. Let’s hope is becomes the same story as the Apple Newton to iPhone story!
