Will You Live to 100? Marketers Are Betting on It
Finally, a great story about marketing and life… while the article mostly covers health… I would say that finances are going to be as important in extended life spans and staying healthy and fit!
Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen
Just outstanding… Adobe pokes fun at sports, celebrity, lawyers and the tradition of a contract closing, all while delivering their innovative disruption with perfect clarity!
9 Digital Marketing Stats From the Past Week That You Need to See
Always great to just look at the data and facts. This week is chock full of them. Even a few surprises.
Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
The next big thing is here! VR will undoubtedly become the next must have creative vehicle for cutting through the clutter. Just like 3D will soon be available without glasses, when VR can do the same, it may achieve the results everyone expects. Right now we expect VR to be used in the augment environments […]
This Ad-Tech Player Brilliantly Mocks the Douchey 'Bro-Bot' Epidemic in the Industry
For us this campaign is too heavy on the humor and not clearly communicating the core value the product delivers. Great to have the fun, but never forget to tell a clear story.
What Google Learned From the Digital Diaries of 1,000 Mobile Users
Great story that dissects mobile behavior across gender, age and usage. Just proves that carrying a super computer in your pocket does change the world!
The Samsung Galaxy Note 7 Is Now a Complete Disaster: Can the Brand Recover?
This is the call every executive has nightmares about. Because Samsung is such a strong and until now flawless brand, I would say they will recover, just like Coke (new Coke) and Tylenol and Audi.
Personalized Video Holds Enormous Potential for Brands
As Linx integrates Marketo and Video to provide incredible 1:1 experience for our client’s customer, we are seeing the same results as provided in this forward thinking article.
Content Marketing Is a Multi-Player Game
As content marketing is the king of advertising today, this article show precisely how it has evolved to be one of the best performing branding strategies for Wilson. Linx has done the same for our clients in both B2B and B2C.
Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money
Here is where we think P&G is being a bit myopic… yes you need mass reach and a lot of it… that will never change. But failing to build brand allegiance based upon lifestyle and personal connection, is out of touch with today’s millennials. With 23 varieties of shampoo they must know this!
