Why Mark Cuban Is Pouring Money Into the Future of Healthcare Technology
One of America’s favorite Sharks, Mark Cuban, doesn’t stop looking for the next great innovation when the Shark Tank cameras stop rolling. Like any great investor, Cuban is always looking towards the future, and he sees the path of healthcare paved with technology. From personalized medications to mobile genetic testing devices, Cuban discusses investing in […]
U.S. Tech Giants Team Up to Ensure A.I. Is Developed Ethically and Safely
With any new technology comes associated risks, the important thing is to mitigate these risks early and stay proactive instead of reactive. Protecting client data, using the best safety practices and keeping apprised of the newest safety precautions available to web developers are just some of the steps we take to stay safe, not only […]
P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better
Messaging should always come first when marketing to customers. If the message isn’t right for your selected audience, you likely won’t receive the response you were hoping for. Linx has developed a brand new program to help our clients do just that. With LeadLinx, we help our clients create the perfect messages for each specific […]
Google Says It's Continuing to Close the Gap Between YouTube and TV
Making videos for our clients is one of the many innovative, fun and special services we offer at Linx. It offers a different approach to traditional advertising and is becoming increasingly more effective than the traditional approaches. The lines are becoming increasingly blurred between YouTube and TV. People watch TV shows on YouTube, and YouTube […]
3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat
Millennials will soon be phased out as the target demographic for many industries to make room for the new kids in town, Generation Z. Brands will have to get creative to catch the focus of these digitally-reliant, advertising embracing, fad-chasing consumers. Predictive marketing is going to play a huge role in this transition phase and […]
Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores
Retailers are constantly looking for innovative ways to get customers through their doors, and piggybacking off apps that consumers already use is becoming increasingly popular. Earlier this year Pokemon Go! users were encouraged to visit retailers conveniently disguised as Poke Stops, and this holiday season, retailers are calling upon Uber drivers to deliver customers to […]
A Hyper-Targeted Audience Is Not Necessarily the Right Audience
How close is too close? Often times we think the more targeted our ads, the better the results. New research has found that is not the case anymore. Here at Linx, we have been reaching our audience not just by demographic identifiers, but with messaging that’s personal, in-context and highly relevant to their needs and […]
Here's What Different Mobile Ad Formats Do to Your Brain
At Linx, we feel that a targeted approach is the best way to reach your goal demographic, not only efficiently, but effectively. Is it possible your ad is driving your customers away, or are you just overwhelming their brain? Take a look at how mobile consumers responded to different industry verticals in different formats in […]
Why Only the 'Right' Customers Are Right
Wouldn’t it be great if all decisions were this easy? Linx is helping our customers find their best customer using predictive models to show intent and future purchases… Now it is easy to keep your best customers happy!
Campbell Cleans Up Its Act With Wellness-Focused Soup Line
Campbell’s is late to the game as almost every other food manufacture has cleaned up their products with less salt and additives along with all natural ingredients. They are playing catch-up. Here is where market demand really is working!
