How to Keep Holiday Cheer From Turning Into Holiday Churn
Holiday shoppers are different from your typical shopper. Out to get the best deal and not the best store, these shoppers require different strategies. Linx is here to help you prepare for the upcoming year with these 5 key strategies.
9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles
From Snapchat to AI development, Live streaming, Hackers and Ad Blockers, 2016 has been full of memorable marketing moments. Linx looks back on these moments in order to predict and prepare for the future.
A.I. Technologies That You Can Use Before Salesforce Releases Einstein Next Year
2017 is already shaping up to be a great year, and the release of the AI platform Einstein is just the tip of the iceberg. If you haven’t integrated an AI platform into your business already, you might want to do it soon, or else you might become old news.
How to Determine If Your Business Can Weather the Age of Automation
The world we live in is not what it was years ago. It is all about predicting what’s going to happen next, the next big trend, and the next new technology. Although the idea that robots will soon replace almost every job position is nothing new, that idea is coming closer and closer to reality. […]
Amazon Challenges Netflix by Taking Video Service Global
Amazon’s new video strategy is posing a big threat to Netflix and other video streaming services. People who watch videos on Amazon are likely to stick around and shop for other products as well. Plus the benefits of Amazon’s loyalty program – PRIME, adds even more value to their equation. If Amazon can obtain the […]
Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV
This new platform could be a huge data hub for big name brands. With their data capturing technology, similar to that of Linx’s client IBM Watson, they are able to listen to all TV channels and capture data every time a brand is mentioned or seen.
Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics
In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze […]
What the Proliferation of Fake News on Google and Facebook Means for Advertisers
Not only do fake news stories affect people who consume these stories, but also the other companies that are featured around them. Responsible brands want to advertise on responsible platforms, and if Facebook and Google can’t get a handle on these websites that are publishing fictional information, certain brands may start to pull back on […]
Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves
Carnival is keeping up-to-date with the most innovative technology around. Their facial recognition technology aligns with an API offered by our client Essextec. Both are able to identify different subjects in a picture and categorize them into different buckets based on the set parameters. Welcome to the new age of photo technology.
Study Projects Addressable TV Advertising Will Double by 2018
In the past, marketers were predicting TV and print advertising were going to become extinct. While the jury might still be out in regards to print advertising, TV advertising is projected to make a huge comeback in 2018 by leaps and bounds. Thanks to more data being collected, marketers are now able to create addressable […]
