Win at Social Media with the Basics of Marketing
It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums like Facebook,
The Bottom Line with Responsive Design
What is responsive design? It’s giving your users the same experience regardless of their preferred device or platform. You could build a
5 Compelling Reasons to Build a Content Marketing Strategy
Today’s world is digital. Digital technologies continue to emerge as traditional advertising and sales fall by the wayside. As always, business
Viral Content Marketing and the Human Desire to Share
In our social media obsessed world, we all want the secret to viral marketing. Is there a formula to viral marketing? Is it purely a matter of luck?
The Psychology of Color and Emotion in Marketing
What do Dell, Oreo, Facebook and Oral-B have in common? All their logos are blue. And according to the color emotion guide, each one
A Five-Step Logical Sequence for Building a Marketing Strategy
What is strategy? Actually, ask three marketers and you’ll find three completely different and often contradictory answers.
The 7 P’s of Strategic Marketing Success
Linx develops market-driven business strategies covering the 7 P’s of marketing – product, price, promotion, place, packaging, positioning and
4 Steps to Launching a Successful Strategic Marketing Campaign
Saturated with ever-evolving styles, strategies, approaches and techniques, the modern marketing and advertising landscape leaves many
