Viral Content Marketing and the Human Desire to Share
In our social media obsessed world, we all want the secret to viral marketing. Is there a formula to viral marketing? Is it purely a matter of luck?
The Psychology of Color and Emotion in Marketing
What do Dell, Oreo, Facebook and Oral-B have in common? All their logos are blue. And according to the color emotion guide, each one
A Five-Step Logical Sequence for Building a Marketing Strategy
What is strategy? Actually, ask three marketers and you’ll find three completely different and often contradictory answers.
The 7 P’s of Strategic Marketing Success
Linx develops market-driven business strategies covering the 7 P’s of marketing – product, price, promotion, place, packaging, positioning and
4 Steps to Launching a Successful Strategic Marketing Campaign
Saturated with ever-evolving styles, strategies, approaches and techniques, the modern marketing and advertising landscape leaves many
