The Myth of the Influencer in Viral Content Marketing
Viral marketing is booming today and marketers are investing more time, money and resources in it than ever before. At the top of many marketers’ viral
5 Simple Steps to Build a Successful Marketing Plan
“If you fail to plan, you are planning to fail!” These are the wise words of Benjamin Franklin – writer, philosopher, scientist, politician, patriot, Founding
Marketing vs. Sales: New Insight on an Old Debate
The world’s most prominent CEOs have long studied the marketing vs. sales debate, as demonstrated by the 1976 publication of Robert Bartels’ The History of Marketing Thought, which marked a legendary turning-point in the marketing industry.
Four Ways to Promote an Amazing Customer Experience
Customers interact with organizations multiple times before, during and after the purchase. Also known as touchpoints, marketers have studied these
Win at Social Media with the Basics of Marketing
It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums like Facebook,
The Bottom Line with Responsive Design
What is responsive design? It’s giving your users the same experience regardless of their preferred device or platform. You could build a
5 Compelling Reasons to Build a Content Marketing Strategy
Today’s world is digital. Digital technologies continue to emerge as traditional advertising and sales fall by the wayside. As always, business
Viral Content Marketing and the Human Desire to Share
In our social media obsessed world, we all want the secret to viral marketing. Is there a formula to viral marketing? Is it purely a matter of luck?
The Psychology of Color and Emotion in Marketing
What do Dell, Oreo, Facebook and Oral-B have in common? All their logos are blue. And according to the color emotion guide, each one
A Five-Step Logical Sequence for Building a Marketing Strategy
What is strategy? Actually, ask three marketers and you’ll find three completely different and often contradictory answers.
