Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program
As media channels become more prolific, the need to adapt your campaigns around their features becomes imperative. This is a great example of how, as people turn to dark social channels like Snapchat, brands can become more relevant.
Instagram Has Over 200,000 Advertisers Just 5 Months After Opening the Spigot
Linx has learned that people simply hate to read… and the old adage that a picture is worth a thousand words, plays right into the hands of Instagram. With the power of Facebook behind the new opportunity, this will become a powerful new tool in the marketer’s arsenal, especially lifestyle and technical brands.
Facebook and Twitter: Users Process Mobile Content Faster
Our brains are changing. As we multi-screen through life, we are now increasing our cognition of messages as much as we increase our content consumption. This evolutionary change is happening even faster now that we use mobile devices daily!
The Science of Social Media Success
Who needs Researchers? Why not test in real time? This has been our philosophy for the past few years as we are able to get quantitative and qualitative information from our social networks and testing!
8 Secrets That Let You Create an Unstoppable Social Media Machine
Linx has been saying for decades that every company needs a market driven brand strategy that always begins with talking and listening to your customers. Social Media is the perfect tool to start with.
Facebook launches rival to Google Display Network
This is probably the most important change in digital advertising in the past few years. The expansion of the FAN network will give Google a real run for the top spot in adverting dollars as search begins to fade and social/behavioral targeting becomes more viable. Watch this battle of the behemoths over the next year […]
The latest figures comparing the popularity of social sign-in on different platforms
Facebook continues to dominate the social sign-on world in both business and B2B. While Linked-in is moving up in the ranks for B2B we see their login as a more appropriate and valuable sign-on/login-in to integrate into overall marketing programs.
8 Ways You Should Be Using LinkedIn (but Probably Aren't)
On top of the personal uses of LinkedIn… it has evolved into one of the best on-line advertising vehicles as they company continues to evolve its targeting and placement options. Linx has been using LinkedIn in conjunction with our Marketo Platform to produce outstanding results for our clients!
5 Critical Components of a Cohesive Digital Marketing Strategy
Businesses today need a strong digital footprint to succeed on the web. There’s simply too much competition for businesses to overlook the power and
How to Harness the Power of Real Time Marketing
There’s a reason tickets to the World Series sell out so quickly: it’s about more than just the baseball. The thrill of watching a live event, the chance to
