Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen
The bottom line of this story is that the most people don’t want to be sold with advertising… they want to be entertained and informed. Regardless of the vehicle. It continues to get harder and harder to move from breaking through the clutter, to driving the content and discussion forward.
Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth
Linx has always helped our clients create new products and services to build greater PODs and to innovate stale lines. It appears that our age old model is now a new business model for agencies as the build out divisions to exploit their creative prowess.
Why It's Time to Kill Advertising as We Know It and Start Building 'Storyworlds'
Storytelling has always been the role of advertising, however as brands now have their own personas it has become the primary role of marketers. Today we can tell stories on screens of all sizes and we can now add Augmented and Virtual Reality to our mix of storytelling. This is a great view of the […]
How Brands Are Using Social Media to Make a Splash With Summer Fridays
Using calendar events is not anything new, especially in retail, but leveraging half day Friday’s in the summer with key marketing messages is new. The bottom line… better to create connection with lifestyle issues that build them scratch.
The Emblem Source's New Web Platform
The Emblem Source has asked Linx to help implement a visually appealing, intuitive and comprehensive e-commerce storefront environment for their current e-commerce site.
Brooklyn Food Group Trade Booth
Linx created a tasty new booth to help Brooklyn Food Group’s expand its footprint in Europe, Asia and beyond.
AmeriCold's Heartfelt Video
Linx just completed a heartfelt video for AmeriCold, promoting their work at God’s Love We Deliver.
VJ Participates in the WCNDT Trade Show
Linx created a trade show strategy for VJ Group’s booth at the WCNDT 2016 show in Germany, complete with a booth layout and design, marketing collateral, 3D visual displays, as well as a full online program with email communications and landing pages with forms to capture customer data.
Vineyards Outreach Program
As part of our ongoing SEM & PPC program to generate leads for The Vineyards, Linx revised the online media budget by strategically reallocating funds to run ads on multiple channels, adding Facebook into the mix for more extensive targeting options.
Social Media and the Marketer’s Monkey Sphere
While this article put humankind on the same level as our primate brethren… it actually make some great points about our behaviors as define through the eye of a leading anthropologist.
