VJ Participates in the WCNDT Trade Show

Linx created a trade show strategy for VJ Group’s booth at the WCNDT 2016 show in Germany, complete with a booth layout and design, marketing collateral, 3D visual displays, as well as a full online program with email communications and landing pages with forms to capture customer data.

Vineyards Outreach Program

As part of our ongoing SEM & PPC program to generate leads for The Vineyards, Linx revised the online media budget by strategically reallocating funds to run ads on multiple channels, adding Facebook into the mix for more extensive targeting options.

Social Media and the Marketer’s Monkey Sphere

While this article put humankind on the same level as our primate brethren… it actually make some great points about our behaviors as define through the eye of a leading anthropologist.

Surprise! You’re Overlooking Prospects on LinkedIn

In our B2B marketing program we are finding LinkedIn one of the most effective tools in our arsenal. With lead acquisition costs of less than $10 a lead! This article defines some of the challenges and what to look out for with their targeting and Sales Navigator platform.

Boost Your Odds at Google’s Snippet Box

As Google algorithms keeps changing more opportunity abounds for marketers… take the move to Google’s new snippets box… you can now structure your SEO into the framework of the new search feature to get on top of the page!

ANA's K2 Report: Evidence of 'Pervasive' Agency Rebate Collection

This article likens the industry to a group of thugs ready to shake down anyone they can… shame on the big guys… who are taking more than they state and not giving the value back to their clients. Hopefully, the upcoming millennials have more integrity to bring to their leaders!

Publisher Reach on Facebook Is Down 42%

This article shows a direct correlation to the implications of Dark Social Media on digital marketing we wrote about in our April “StrategyFIRST” blog post. The ability to reach target audiences is diminishing as they move to messengering services.