Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money

Here is where we think P&G is being a bit myopic… yes you need mass reach and a lot of it… that will never change. But failing to build brand allegiance based upon lifestyle and personal connection, is out of touch with today’s millennials. With 23 varieties of shampoo they must know this!

Time Inc. Reorganizes Into 4 Distinct Brand Groups

With the level of disruption in the media business, staying ahead of the competition is painful. Time is trying to move as nimbly as possible, but continues to struggle to be more relevant in more channels. This is a good move for them!

Facebook Combats Ad Blocking by Giving Users Control Over What They See

Another brilliant strategy from Facebook. And it goes with the mantra of allowing users to drive their experience. Instead of service up advertising that is unwanted, they now allow users to predefine their interests, further enhancing the value of their super targeting platform. It’s a win-win-win.

How Nike Brilliantly Ruined Olympic Marketing Forever

This story brings back some real memories for us at Linx. The Olympics sanctioned us when we purchased a NY Olympic package for one of our retail clients. Only to be fined when we ran an Olympic Sale. Who knew that the word Olympic was trademarked!