Campbell Cleans Up Its Act With Wellness-Focused Soup Line
Campbell’s is late to the game as almost every other food manufacture has cleaned up their products with less salt and additives along with all natural ingredients. They are playing catch-up. Here is where market demand really is working!
IBM launches Watson powered ad effort: Can cognitive revamp advertising?
Buy Buy Buy… my dear Watson! Linx has been working with IBM Watson with some of our clients and this week IBM is rolling out a test program for advertisers that connect dynamic data (weather.com) and other behavioral attributes, to more accurately target and message prospects. While IBM is touting engagement over CPM and CPC, […]
Will You Live to 100? Marketers Are Betting on It
Finally, a great story about marketing and life… while the article mostly covers health… I would say that finances are going to be as important in extended life spans and staying healthy and fit!
Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen
Just outstanding… Adobe pokes fun at sports, celebrity, lawyers and the tradition of a contract closing, all while delivering their innovative disruption with perfect clarity!
9 Digital Marketing Stats From the Past Week That You Need to See
Always great to just look at the data and facts. This week is chock full of them. Even a few surprises.
Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
The next big thing is here! VR will undoubtedly become the next must have creative vehicle for cutting through the clutter. Just like 3D will soon be available without glasses, when VR can do the same, it may achieve the results everyone expects. Right now we expect VR to be used in the augment environments […]
This Ad-Tech Player Brilliantly Mocks the Douchey 'Bro-Bot' Epidemic in the Industry
For us this campaign is too heavy on the humor and not clearly communicating the core value the product delivers. Great to have the fun, but never forget to tell a clear story.
What Google Learned From the Digital Diaries of 1,000 Mobile Users
Great story that dissects mobile behavior across gender, age and usage. Just proves that carrying a super computer in your pocket does change the world!
Personalized Video Holds Enormous Potential for Brands
As Linx integrates Marketo and Video to provide incredible 1:1 experience for our client’s customer, we are seeing the same results as provided in this forward thinking article.
Content Marketing Is a Multi-Player Game
As content marketing is the king of advertising today, this article show precisely how it has evolved to be one of the best performing branding strategies for Wilson. Linx has done the same for our clients in both B2B and B2C.
