11 Eye-Opening Digital Marketing Stats From the Past Week
This holiday season the marketing world gained some pretty eye opening stats. Linx is taking these into consideration for future campaigns, are you?
Facebook's New Dynamic Ads for App Installs Score Big Successes in Test Campaigns
As the want for personalization is growing among the consumer market, marketers are inventing and creating new ways to deliver that want, and Facebook is doing just that with their new dynamic ads.
9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles
From Snapchat to AI development, Live streaming, Hackers and Ad Blockers, 2016 has been full of memorable marketing moments. Linx looks back on these moments in order to predict and prepare for the future.
A.I. Technologies That You Can Use Before Salesforce Releases Einstein Next Year
2017 is already shaping up to be a great year, and the release of the AI platform Einstein is just the tip of the iceberg. If you haven’t integrated an AI platform into your business already, you might want to do it soon, or else you might become old news.
Meet the Agency that Designs Artificial Intelligence Personalities
Linx is all about predicting what’s coming next in the marketing world, and we may have just found it… artificial intelligence personality development. These digital personalities will be able to help improve customer trust, capture your emotions ethically, and speed a happy customer experience.
Amazon Challenges Netflix by Taking Video Service Global
Amazon’s new video strategy is posing a big threat to Netflix and other video streaming services. People who watch videos on Amazon are likely to stick around and shop for other products as well. Plus the benefits of Amazon’s loyalty program – PRIME, adds even more value to their equation. If Amazon can obtain the […]
Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV
This new platform could be a huge data hub for big name brands. With their data capturing technology, similar to that of Linx’s client IBM Watson, they are able to listen to all TV channels and capture data every time a brand is mentioned or seen.
Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics
In todays marketing world, transparency is playing a bigger role than ever. If a company is not completely transparent from the beginning, it will most likely hurt their reputation later on. The goal of Facebook’s lately transparency move is to give marketers more transparency and verification into their Facebook campaigns, which they can then analyze […]
What the Proliferation of Fake News on Google and Facebook Means for Advertisers
Not only do fake news stories affect people who consume these stories, but also the other companies that are featured around them. Responsible brands want to advertise on responsible platforms, and if Facebook and Google can’t get a handle on these websites that are publishing fictional information, certain brands may start to pull back on […]
Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves
Carnival is keeping up-to-date with the most innovative technology around. Their facial recognition technology aligns with an API offered by our client Essextec. Both are able to identify different subjects in a picture and categorize them into different buckets based on the set parameters. Welcome to the new age of photo technology.
