Facebook launches rival to Google Display Network

This is probably the most important change in digital advertising in the past few years. The expansion of the FAN network will give Google a real run for the top spot in adverting dollars as search begins to fade and social/behavioral targeting becomes more viable. Watch this battle of the behemoths over the next year […]

35 Content Marketing Statistics To Propel You Into 2016

Content marketing encompasses and intersects with many other digital channels: social media, blogging and email marketing to name a few. The statistics contained in this post are generally focused around content marketing as an industry and practice, rather than on stats for specific digital marketing channels. While we love statistics, we implore our clients to […]

Why Brand Management Will Be Crucial In 2016

We love this article… that is why Linx’s CEO is beginning a personal blog called – “Strategy First”. His way of showing how Brand Strategy is more important than the tactics we employ and change regularly! To get a look at the blog – click here!

How Typecasting Millennials Is Hurting Ad Buyers

Does the future use segmentation by marketers? Maybe not! As it becomes increasingly easier for marketers to use programmatic buying and content customization for each user, the old days of “one to many” is definitely dying, but will it be it be dead? Linx is now leveraging retargeting solutions and Marketo to automate content for […]