Time Inc. Reorganizes Into 4 Distinct Brand Groups
With the level of disruption in the media business, staying ahead of the competition is painful. Time is trying to move as nimbly as possible, but continues to struggle to be more relevant in more channels. This is a good move for them!
Snapchat Is Letting More Brands Run Ads Between Friends' Stories
As social moves to the Dark Side (Dark Social) from open social platforms it would be expected that Snapchat leverages their base and uses the same strategies as Facebook is using with its messenger platform.
A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars
No one is sure what value the Olympics have for lesser brands, but there is something to be learned from the big players. Proliferate you message across all channels for any investment you make. This article proved the value, even for the big guys!
How Nike Brilliantly Ruined Olympic Marketing Forever
This story brings back some real memories for us at Linx. The Olympics sanctioned us when we purchased a NY Olympic package for one of our retail clients. Only to be fined when we ran an Olympic Sale. Who knew that the word Olympic was trademarked!
Flashback Friday: TV's First Commercial Ran 75 Years Ago Today
OMG! The mainstay of advertising has forever changed, but today we can celebrate its beginning. While TV viewership continues to decline, video viewership on devises continues to climb… just keep your messages short!
Vonage Takes Over Office Building With Drones, Jet Packs, Holograms
Event and experiential marketing is becoming a must use for most marketers. The ubiquitous screen that delivers all our information may create recognition, but impact is created through physical experience. Especially in B2B. This video demonstrates it perfectly!
The Best Way to Get All the Marketing Research You Need
OK… this goes down as one of the worst and stupidest stories ever. It fails to tell you anything about the title of the story… and most important it does not recognize the new cognitive and analytical power in new applications to get you the real data needed. It’s about data not research!
ANA's K2 Report: Evidence of 'Pervasive' Agency Rebate Collection
This article likens the industry to a group of thugs ready to shake down anyone they can… shame on the big guys… who are taking more than they state and not giving the value back to their clients. Hopefully, the upcoming millennials have more integrity to bring to their leaders!
1 Deadly, False Assumption About LinkedIn Social Selling
LinkedIn has been one of the best products we at Linx have used for our B2B clients, especially in technical companies. So the ranking analysis used in this article is only one path of social selling, it does not address the bigger picture. How your ranking is leveraged across multiple channels.
What Does Personalization Mean to You?
With conversion rates at 40-50% higher than non-personal communications, the need to get your marketing platforms dynamic should be a #1 priority for your company.
