Campbell Cleans Up Its Act With Wellness-Focused Soup Line

Campbell’s is late to the game as almost every other food manufacture has cleaned up their products with less salt and additives along with all natural ingredients. They are playing catch-up. Here is where market demand really is working!

IBM launches Watson powered ad effort: Can cognitive revamp advertising?

Buy Buy Buy… my dear Watson! Linx has been working with IBM Watson with some of our clients and this week IBM is rolling out a test program for advertisers that connect dynamic data (weather.com) and other behavioral attributes, to more accurately target and message prospects. While IBM is touting engagement over CPM and CPC, […]

Will You Live to 100? Marketers Are Betting on It

Finally, a great story about marketing and life… while the article mostly covers health… I would say that finances are going to be as important in extended life spans and staying healthy and fit!

Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

The next big thing is here! VR will undoubtedly become the next must have creative vehicle for cutting through the clutter. Just like 3D will soon be available without glasses, when VR can do the same, it may achieve the results everyone expects. Right now we expect VR to be used in the augment environments […]

Content Marketing Is a Multi-Player Game

As content marketing is the king of advertising today, this article show precisely how it has evolved to be one of the best performing branding strategies for Wilson. Linx has done the same for our clients in both B2B and B2C.