Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen
The bottom line of this story is that the most people don’t want to be sold with advertising… they want to be entertained and informed. Regardless of the vehicle. It continues to get harder and harder to move from breaking through the clutter, to driving the content and discussion forward.
Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth
Linx has always helped our clients create new products and services to build greater PODs and to innovate stale lines. It appears that our age old model is now a new business model for agencies as the build out divisions to exploit their creative prowess.
Why It's Time to Kill Advertising as We Know It and Start Building 'Storyworlds'
Storytelling has always been the role of advertising, however as brands now have their own personas it has become the primary role of marketers. Today we can tell stories on screens of all sizes and we can now add Augmented and Virtual Reality to our mix of storytelling. This is a great view of the […]
How Brands Are Using Social Media to Make a Splash With Summer Fridays
Using calendar events is not anything new, especially in retail, but leveraging half day Friday’s in the summer with key marketing messages is new. The bottom line… better to create connection with lifestyle issues that build them scratch.
Vineyards Outreach Program
As part of our ongoing SEM & PPC program to generate leads for The Vineyards, Linx revised the online media budget by strategically reallocating funds to run ads on multiple channels, adding Facebook into the mix for more extensive targeting options.
Social Media and the Marketer’s Monkey Sphere
While this article put humankind on the same level as our primate brethren… it actually make some great points about our behaviors as define through the eye of a leading anthropologist.
Surprise! You’re Overlooking Prospects on LinkedIn
In our B2B marketing program we are finding LinkedIn one of the most effective tools in our arsenal. With lead acquisition costs of less than $10 a lead! This article defines some of the challenges and what to look out for with their targeting and Sales Navigator platform.
Boost Your Odds at Google’s Snippet Box
As Google algorithms keeps changing more opportunity abounds for marketers… take the move to Google’s new snippets box… you can now structure your SEO into the framework of the new search feature to get on top of the page!
Saved by the Max Sells Out With No Real Marketing
This article shows exactly how the traditional advertising model in DEAD! Strategy is the key to success and using each vehicle properly and consistently is what works today!
Publisher Reach on Facebook Is Down 42%
This article shows a direct correlation to the implications of Dark Social Media on digital marketing we wrote about in our April “StrategyFIRST” blog post. The ability to reach target audiences is diminishing as they move to messengering services.
