The Samsung Galaxy Note 7 Is Now a Complete Disaster: Can the Brand Recover?
This is the call every executive has nightmares about. Because Samsung is such a strong and until now flawless brand, I would say they will recover, just like Coke (new Coke) and Tylenol and Audi.
Personalized Video Holds Enormous Potential for Brands
As Linx integrates Marketo and Video to provide incredible 1:1 experience for our client’s customer, we are seeing the same results as provided in this forward thinking article.
Content Marketing Is a Multi-Player Game
As content marketing is the king of advertising today, this article show precisely how it has evolved to be one of the best performing branding strategies for Wilson. Linx has done the same for our clients in both B2B and B2C.
Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money
Here is where we think P&G is being a bit myopic… yes you need mass reach and a lot of it… that will never change. But failing to build brand allegiance based upon lifestyle and personal connection, is out of touch with today’s millennials. With 23 varieties of shampoo they must know this!
Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle
What can be said… only a promotion gone terribly wrong for all the wrong reasons… Shame on you Oakley!
Time Inc. Reorganizes Into 4 Distinct Brand Groups
With the level of disruption in the media business, staying ahead of the competition is painful. Time is trying to move as nimbly as possible, but continues to struggle to be more relevant in more channels. This is a good move for them!
8 Eye-Opening Digital Marketing Stats From the Past Week
We all love stats… this story is chock full of them… enjoy!
Facebook Combats Ad Blocking by Giving Users Control Over What They See
Another brilliant strategy from Facebook. And it goes with the mantra of allowing users to drive their experience. Instead of service up advertising that is unwanted, they now allow users to predefine their interests, further enhancing the value of their super targeting platform. It’s a win-win-win.
Snapchat Is Letting More Brands Run Ads Between Friends' Stories
As social moves to the Dark Side (Dark Social) from open social platforms it would be expected that Snapchat leverages their base and uses the same strategies as Facebook is using with its messenger platform.
A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars
No one is sure what value the Olympics have for lesser brands, but there is something to be learned from the big players. Proliferate you message across all channels for any investment you make. This article proved the value, even for the big guys!
