Seeing Stars with General Vision Services
Linx recently helped General Vision Services, the largest third party provider of vision plans in the northeast, implement a rating system in order to help users pick the top rated stores based on performance.
M-Force 2016: A Vision of the Brand
At their first M-Force event in New York, Michael Smith was introduced as Chief Marketing Officer of Miratech.
VJT Gets Involved with Tour de France
Linx created a promotional strategy for Bohemia based VJ Technologies recent mechanical doping testing product.
IBM launches Watson powered ad effort: Can cognitive revamp advertising?
Buy Buy Buy… my dear Watson! Linx has been working with IBM Watson with some of our clients and this week IBM is rolling out a test program for advertisers that connect dynamic data (weather.com) and other behavioral attributes, to more accurately target and message prospects. While IBM is touting engagement over CPM and CPC, […]
Will You Live to 100? Marketers Are Betting on It
Finally, a great story about marketing and life… while the article mostly covers health… I would say that finances are going to be as important in extended life spans and staying healthy and fit!
Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen
Just outstanding… Adobe pokes fun at sports, celebrity, lawyers and the tradition of a contract closing, all while delivering their innovative disruption with perfect clarity!
9 Digital Marketing Stats From the Past Week That You Need to See
Always great to just look at the data and facts. This week is chock full of them. Even a few surprises.
Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
The next big thing is here! VR will undoubtedly become the next must have creative vehicle for cutting through the clutter. Just like 3D will soon be available without glasses, when VR can do the same, it may achieve the results everyone expects. Right now we expect VR to be used in the augment environments […]
This Ad-Tech Player Brilliantly Mocks the Douchey 'Bro-Bot' Epidemic in the Industry
For us this campaign is too heavy on the humor and not clearly communicating the core value the product delivers. Great to have the fun, but never forget to tell a clear story.
What Google Learned From the Digital Diaries of 1,000 Mobile Users
Great story that dissects mobile behavior across gender, age and usage. Just proves that carrying a super computer in your pocket does change the world!
