How to Correct Big Social Media Marketing Mistakes
Mistakes – we all make them – but what are they costing you? If you’re making big social media mistakes, it could be engagement, sales,
4 Primitive Marketing Rules for a Modern Marketing World
Content marketing, social media, marketing automation, SEO, SEM – the industry wants us to believe these modern tools have replaced the
Content Marketing Turns Great Content into Google Rankings
Google – what began as an internet search engine is now a term we use on a regular basis. What’s the weather forecast for the weekend? Google it!
4 Steps to Launching a Successful Strategic Marketing Campaign
Saturated with ever-evolving styles, strategies, approaches and techniques, the modern marketing and advertising landscape leaves many
Content Marketing: How to Do it Right
Like it or not, content marketing is here to stay. Today, more businesses are turning to content marketing than ever before to increase brand
Digital Factoid: It's Scary Out There
An estimated 60% of all Internet traffic is bot-driven, and 31% of that activity is being done with malicious intent, reports Incapsula Inc., which monitors website traffic. Half of the bot traffic is benign, representing search engine crawlers, for example. And the good news is that Google last year apparently made inroads into curbing automatic […]
How Big Is Google?
Google accounted for $17 billion (39.9%) of net U.S. digital advertising dollars in 2013, and is expected to grow its market share to 40.8% in 2014, according to eMarketer. Facebook last year was a distant second at 7.4% at $3.17 billion and is projected to grow to 8.2% of the pie this year. The rest […]
Linx Helps Boost Client's Revenue by 1000%
How many e-commerce sites can boast a 1000% revenue increase, year over year, for two years? The #1 lacrosse equipment merchant in the nation can! Linx Welcomes a New Client (a New Challenge) Lacrosse Unlimited began as a single brick-and-mortar store in 1990 on Long Island, NY. The lacrosse equipment merchant established its first online […]
Top 7 Online Marketing Trends to Dominate 2014
Forbes magazine recently put together a list of the top 7 online marketing trends for 2014. As a digital marketer, you need to understand these
