A Five-Step Logical Sequence for Building a Marketing Strategy
What is strategy? Actually, ask three marketers and you’ll find three completely different and often contradictory answers.
The 7 P’s of Strategic Marketing Success
Linx develops market-driven business strategies covering the 7 P’s of marketing – product, price, promotion, place, packaging, positioning and
Facebook to Swap Free Marketing Rides for Paid Fares
Facebook is a free platform. Credit cards, service contracts and monthly payments aside, we all have access to its 1.23 billion monthly users. The
Mobile Marketing Resurrects the Email Newsletter
Is the email newsletter dead? The explosion of SEO, social media and now, content marketing seemingly dug a six foot hole and buried the email
How to Correct Big Social Media Marketing Mistakes
Mistakes – we all make them – but what are they costing you? If you’re making big social media mistakes, it could be engagement, sales,
4 Primitive Marketing Rules for a Modern Marketing World
Content marketing, social media, marketing automation, SEO, SEM – the industry wants us to believe these modern tools have replaced the
Content Marketing Turns Great Content into Google Rankings
Google – what began as an internet search engine is now a term we use on a regular basis. What’s the weather forecast for the weekend? Google it!
4 Steps to Launching a Successful Strategic Marketing Campaign
Saturated with ever-evolving styles, strategies, approaches and techniques, the modern marketing and advertising landscape leaves many
Content Marketing: How to Do it Right
Like it or not, content marketing is here to stay. Today, more businesses are turning to content marketing than ever before to increase brand
Digital Factoid: It's Scary Out There
An estimated 60% of all Internet traffic is bot-driven, and 31% of that activity is being done with malicious intent, reports Incapsula Inc., which monitors website traffic. Half of the bot traffic is benign, representing search engine crawlers, for example. And the good news is that Google last year apparently made inroads into curbing automatic […]
