Why Brand Management Will Be Crucial In 2016
We love this article… that is why Linx’s CEO is beginning a personal blog called – “Strategy First”. His way of showing how Brand Strategy is more important than the tactics we employ and change regularly! To get a look at the blog – click here!
Super Bowl 50 Complete Ad Chart: Who's Buying Commercials in the Big Game
This year the big and the new dominate the ad scene for the Super Bowl. Let’s hope the game is as enjoyable as the commercials are each year!
Top 5 E-Commerce Platforms in 2016
Linx has focused on open source leading ecommerce platforms since entering the web world in 1995. Today we use Woo Commerce and Magento exclusively to meet the needs of over 100 clients!
How Typecasting Millennials Is Hurting Ad Buyers
Does the future use segmentation by marketers? Maybe not! As it becomes increasingly easier for marketers to use programmatic buying and content customization for each user, the old days of “one to many” is definitely dying, but will it be it be dead? Linx is now leveraging retargeting solutions and Marketo to automate content for […]
Infographic: 6 Types of Shoppers and the Brands They'll Pay More For
OK… let’s be a consumer for today! Linx spends time creating Customer Personas for each of our clients to assure we are targeting and communicating in the most effective manner. Take a look at this infographic. Are you one or more than one of these consumer depending on the product?
6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015
Contextual advertising is the key to your success today. As this article points out that consumer, who are bombarded by over 5,000 advertising messages a day, need a better reason to pay attention. With a 5 second attention span and only five seconds to get your message across. Geico proves the point that if you […]
Google Calls Its New Ad Option for App Developers 'an Install-Seeking Machine'
Programmatic buying takes a fast new turn. With user data creating infinite targeting options, Google has done it again! Now in-app advertising is fully automated… what is next? Linx continues to streamline our buying options with a focus on programmatic buying with our partner Direct Agents.
These Brands Broke the Internet in 2015
Your brand may not be as big as the NFL or MTV, but that does not mean that you can’t measure the value of the social engagements you build. Linx helps our clients measure segmented engagement on a multitude of levels with our use of Marketo, in fact, we can attribute the value of each […]
8 Ways You Should Be Using LinkedIn (but Probably Aren't)
On top of the personal uses of LinkedIn… it has evolved into one of the best on-line advertising vehicles as they company continues to evolve its targeting and placement options. Linx has been using LinkedIn in conjunction with our Marketo Platform to produce outstanding results for our clients!
Why Tactical is the New Strategic
We love this… while the play on words in the headline is catchy, the article proves our whole existence. “Strategy First”!!! That includes the strategy to start small, look fast and deep at the customer and to live your buyer’s journey to identify opportunities for disruption and innovation.
