Content Marketing Is a Multi-Player Game
As content marketing is the king of advertising today, this article show precisely how it has evolved to be one of the best performing branding strategies for Wilson. Linx has done the same for our clients in both B2B and B2C.
Why P&G Decided Facebook Ad Targeting Often Isn't Worth the Money
Here is where we think P&G is being a bit myopic… yes you need mass reach and a lot of it… that will never change. But failing to build brand allegiance based upon lifestyle and personal connection, is out of touch with today’s millennials. With 23 varieties of shampoo they must know this!
Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle
What can be said… only a promotion gone terribly wrong for all the wrong reasons… Shame on you Oakley!
Time Inc. Reorganizes Into 4 Distinct Brand Groups
With the level of disruption in the media business, staying ahead of the competition is painful. Time is trying to move as nimbly as possible, but continues to struggle to be more relevant in more channels. This is a good move for them!
8 Eye-Opening Digital Marketing Stats From the Past Week
We all love stats… this story is chock full of them… enjoy!
