Facebook Combats Ad Blocking by Giving Users Control Over What They See
Another brilliant strategy from Facebook. And it goes with the mantra of allowing users to drive their experience. Instead of service up advertising that is unwanted, they now allow users to predefine their interests, further enhancing the value of their super targeting platform. It’s a win-win-win.
Snapchat Is Letting More Brands Run Ads Between Friends' Stories
As social moves to the Dark Side (Dark Social) from open social platforms it would be expected that Snapchat leverages their base and uses the same strategies as Facebook is using with its messenger platform.
A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars
No one is sure what value the Olympics have for lesser brands, but there is something to be learned from the big players. Proliferate you message across all channels for any investment you make. This article proved the value, even for the big guys!
How Nike Brilliantly Ruined Olympic Marketing Forever
This story brings back some real memories for us at Linx. The Olympics sanctioned us when we purchased a NY Olympic package for one of our retail clients. Only to be fined when we ran an Olympic Sale. Who knew that the word Olympic was trademarked!
