12 common mistakes with customer analytical models

This is a wonderful set of tools to ensure you are modeling your data properly. At Linx we continually adapt our models as we learn new demographic and behavioral data sets to test the new models against actual performance metrics. Use these all wisely!

Why Google AMP Is So Much Faster in Three Dramatic Charts

Speed and user experience continue to be affected by the layers of technology placed over our core programs to feed, measure and adjust ad placements and content in real-time. This is a great example of how to speed plays out in multiple technologies.