The latest figures comparing the popularity of social sign-in on different platforms

Facebook continues to dominate the social sign-on world in both business and B2B. While Linked-in is moving up in the ranks for B2B we see their login as a more appropriate and valuable sign-on/login-in to integrate into overall marketing programs.

Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google plus is starting to pull out of its long-term downward trend. The other players maintain their smaller shares of the market.
Screen-Shot-2015-11-23-at-13.36.56
Facebook dominates social sign on when it comes to mobile applications, but the picture is more diverse when it comes for media/publishing websites.
Screen-Shot-2015-11-23-at-13.37.04
Screen-Shot-2015-11-23-at-13.37.12
Source: Smart Insights