Farmingdale Meat Market approached Linx during the height of the pandemic, in 2020. With foot traffic lower than ever, they had the idea to bringing their 74-year-old brick and mortar butcher business online.
Linx worked with Farmingdale Meat Marketing to select the best eComm platform for their needs, while keeping in mind the need for extensive custom logistics for ordering hours, lead times, delivery zones, order minimum requirements, product availability and more. Linx recommended Shopify for a speedy development, as time was of the essence, and customized the platform using apps that would meet the logistical needs of the platform.
After developing and launching the website within a 5-6 week timeline, Linx then developed paid online campaigns for Google, Facebook and Instagram channels to drive traffic to the website and start generating online sales. The paid ad strategy included the promotion of the different delivery methods available based on location, product bundles and specials, and the quality meat from a NY butcher. We also developed email automations and campaigns to reach contacts at every step of the customer journey from interest to purchase to retention.
Within the first year of the website’s launch, the website alone generated almost $1 million in sales and has seen 34% YOY growth, 32% increase in new visitors YOY, and a maintained a 5:1+ ROI for paid ads since.
