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Touch points, transactions and leads…oh, my! When it comes to metrics, how do marketers determine what matters most? Make no...
Nothing drives the changing marketing landscape faster than technology. As marketers compete in an ever-evolving world, staying ahead of the...
What’s small, mighty and in the pockets of millennials aged 18 to 34? The smartphone. Yup, it’s true. Don’t be...
Plenty of business owners are content to maintain a small operation. A decent but limited income is enough to eliminate...
Businesses today need a strong digital footprint to succeed on the web. There’s simply too much competition for businesses to...
There’s a reason tickets to the World Series sell out so quickly: it’s about more than just the baseball. The...
Gone are the days of point-and-shoot video marketing. Here are the days of building a strategy to align video content...
The road to transform your business and achieve your sales goals begins with a marketing plan. Failing to plan is...
Every strategy has two elements: formulation and execution. For all intents and purposes, the two go hand in hand. Formulation...
They say a smart player can win a chess match in four moves. A master can win in only two.
...Viral marketing is booming today and marketers are investing more time, money and resources in it than ever before. At...
“If you fail to plan, you are planning to fail!” These are the wise words of Benjamin Franklin – writer,...
The world’s most prominent CEOs have long studied the marketing vs. sales debate, as demonstrated by the 1976 publication of...
In the spirit of competition, the world can recall some of the greatest match-ups in history. From the World Heavyweight...
Customers interact with organizations multiple times before, during and after the purchase. Also known as touchpoints, marketers have studied these
...It’s hard for Millennials – the generation raised on social media – to imagine a seasoned marketer intimidated by mediums...
What is responsive design? It’s giving your users the same experience regardless of their preferred device or platform. You could...
Today’s world is digital. Digital technologies continue to emerge as traditional advertising and sales fall by the wayside. As always,...
